Cost for taking risk

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My workplace is a huge and not so young, rather a relatively old organization in its business.  Thus, it is not willing to take risks to start new challenge to broaden and develop new market.  It would not like to incur cost for that, too.  However, current managements should think about future and does not save investment necessary to possible expansion.

After I got to Japan, I am going to challenge new market for our office, which market looks really tough because of its cultural difference and of lateness in the market of our company. Yet, the market is enough huge for us to expect possible expansion in near future.  So I think management should consider more seriously to invest more money and human resource.  In fact, however, current managements are inclined to focus on cutting cost because they are worrying about resent cost surge.  The managements are senior people the same as in the most Japanese, especially old and famous, companies that are struggling with keeping profit in current slow economy.

However, I think they should rather take risk now than take negative attitude.  It is good timing for us to get ready for next chance in near future so that we can dominant new market in advance.